Projects and decks.
Agency Intro: Presentation.
In my Management for Strategic Communications class, I was tasked with finding and presenting on an agency doing work that I admire. This was a short introduction to Small Girls PR.
Why do consumers like GAP? : Presentation.
For this presentation, I dug deeper into consumer interviews, insights and data to better understand what makes GAP attractive for a consumer.
QDOBA inspires consumers: Final Presentation.
The final project for Account Planning was to investigate QDOBA’s target market and current campaigns. From there, we put together a comprehensive campaign plan with key messaging, tactics and more.
Join the digital revolution at US Bank: Final Presentation.
This semester long project researched US Bank’s work-force and recruitment strategies. The final project was to pitch a creative strategy and communication plan to better position US Bank as an attractive employer in the technology and innovation industry.
White Claw: Final Proposal.
This proposal was the final project for Introduction to Mass Communication. The task was to find a way circumvent a future decline in sales due to White Claw’s shortage.
Bare Cosmetics: Presentation.
Bare Cosmetics is a in-class developed brand. We imagined a cosmetic brand so pure, you can eat it. This campaign focused promoting, clean and ethical beauty products.
US Bank: Final Book.
The Final Book supporting the final US Bank Presentation.
Sprite Profile Persona: Presentation.
For Account Planning, I researched Sprite’s key consumer. I put together a persona to better understand the individual’s behind the brand.
LEGO: Final Presentation.
The final presentation for Creative Development was to pitch a creative concept for LEGO. The creative pitch was to find a way to reintroduce uninspired adults to having fun.